Media Sales & Partnership Development
translating business potential into revenue opportunities.
building compelling go-to-market materials that make it easy for partners to say yes.
Couture on Tour - An Emily In Paris Experience
In Partnership with Atomic Venus - a Media and Entertainment company focused on licensing and developing film/television IP for live experiences - our Partnership with Paramount and their IP Emily in Paris surrounded development of a live tour brining consumers into Emily’s world.
For partnerships, our approach focused on Beauty, Fashion and Retail that could bring brands into our ‘Parisian Streetscape’ within each performing arts center lobby. This would also extend to the marketing elements that would be live throughout the promotional period and entire tour - including high impact units like Venue Marquee, Out of Home boards in each city, as well as Digital and Social.
Securing a partnership with Daily Mail, we would install an authentic Parisian newsstand to further the real life feel of the streets of Paris complete with Custom Newsprint - a collectible only for show attendees.
Video & CTV Sales Strategy
Translated and reimagined go-to-market packaging for video and addressable TV to target brand-specific needs, driving ad spend optimization and increasing client ROI.
Revised efforts ultimately drove 200% increase in sales in multiple categories and increase close rates by 60%.
