Media planning & Consumer awarness 

EXPERTISE

Creating and executing distinctive strategies for brands seeking to stand out in a competitive marketplace.

Whether your budget is $30K to $25MM+, we know how to stand out in a crowd and make impact.

Packaged Goods Product Launch Plan

iWi was finding itself outspent by CPG giants, though their product was innovative.  To carve out a niche in the market, we dug into several market and consumption habits to find a way to complete.  Planning included:

  • Market Evaluation

  • Deep Dive into Consumer Consumption

  • Scenario Planning Media Inputs

  • Budget Setting

  • Media Selection

  • ROI Estimation

TEAM HOT WHEELS FOR REAL

Hot Wheels Social Stunt

Shifting perception from a toy brand to a dynamic, performance-driven brand.

  • The initiative began with teaser content on Facebook, Twitter (X), and a series of YouTube videos promoting a world record-breaking distance jump in a four-wheeled vehicle at the Centennial Indy 500. To amplify the campaign, we syndicated the content across multiple platforms, ensuring a wider reach leading up to the stunt at the Indy 500.

    The driver’s identity remained a secret until after the stunt, which fueled curiosity and excitement. The event culminated in a live video special, driving fans online for the reveal.

    Key results:

    • 12,000 new social followers gained within just 5 minutes.

    • The jump video went viral, becoming the #1 most viewed video worldwide on YouTube that day and currently exceeding 85 million views.

CHELSEA HANDLER - NETWORK PREMIERE

  • Planned content alignment for E! Network’s premiere campaign of Chelsea Handler’s talk show - Chelsea Latley

  • Successfully partnered with pop culture music and comedy destinations online to put Chelsea front and center amplifying both her visibility and driving awareness for her new show.

  • Despite overall shrinking viewership at E!, Chelsea Lately consistently grew its audience compared to its lead-in programs. The show attracted a younger, female audience, making it more successful than most other shows on E!, according to a report in The Hollywood Reporter.