Custom Experiential and Innovative Out-of-home campaigns
Warner Bros Matrix Resurrection
LA Chargers - Monday Night FOotball Sofi Stadium Takeover
To promote the Matrix Resurrection release, WB partnered with The LA Chargers to takeover Sofi Stadium for a Monday Night Football vs. Kansas City Chiefs on 12/16/22 to support the following week's release.
The largest single entry to Sofi - American Airlines Plaza - was illuminated with the Matrix code, all floors going dark with custom Matrix green lighting and the Halftime show consisted of a full length Matrix Trailer, light show, and a rotating trailer on the roof of the stadium during the CBS Monday Night broadcast simulcast extending reach to a record 21 million Monday Night Broadcast viewers.
A month-long consumer experience culminated into a BOLD fashion week statement
The experiential marketing effort brought "live mannequins" to the hottest neighborhoods in Manhattan, from Grand Central Station to the Meatpacking District to the Fashion Week tents at Bryant Park, to demonstrate the style and portability of the new VAIO notebook and ultimately connect the brand to the fashion world.
The effort extended online to fashion, women and pop culture publications where consumers could see Sony showing up in the most unexpected places.
Not only did the campaign drive direct sales, fashion trendsetters and opinion-leaders, from designers such as Libertine & Fern Mallis of IMG and celebrities such as Jennifer Love Hewitt, all made media mentions about the impact.
EVERYDAY SMILES in TIMES SQUARE
“Everyday Smiles” was the first of it’s kind photo sharing “social media” simulcasting everyday peoples images to the Reuters/Nadsaq billboards in Times Square giving those who submitted their little bit of everyday fame.
“Everyday Smiles” received 54,774 uploads for those wanting to appear in Times Square and ultimately reaching over 81MM consumers.
Users from 83 countries uploaded photos. In the 24 hours this was live 605 text alerts went out and 111 send to a friend emails were sent.
